The Missoula Urban Transportation District announces a new ridership record for the month of July, providing 75,204 rides on fixed bus routes. That’s more ridership than any previous July in the company’s 36 years, and nearly 6,000 more rides than July of last year.
Over the past two years, MUTD expanded service to increase access and reach of Mountain Line buses. Very popular fifteen-minute Bolt! service on Route 1 shows that increased frequency on fixed transit routes drives up ridership. Missoulians can catch a Route 1 bus anytime without having to plan their trips around a schedule on that route, which serves downtown, the UM campus, the fairgrounds, and Southgate Mall.
“The Mountain Line bus system continues to see growth in ridership based on careful planning,” said General Manager Michael Tree. “Record ridership supplies a clear indication that MUTD continues to provide service that benefits us all. And we’re excited about our next phase of growth.”
MUTD’s Board of Directors is implementing several initiatives to grow ridership dramatically in upcoming years. This January, Mountain Line launches a Zero-fare demonstration project with support from several community partners. Additionally, Route 2 becomes Missoula’s second Bolt ! route, providing fifteen-minute service to downtown, the Northside, North Reserve, Johnston Street, and Southgate Mall. Also next January, service extends into the late evening on the four most popular routes. With these improvements, Mountain Line projects a 45% increase in ridership while helping to improve air quality, decrease traffic congestion, and expand access in Missoula.
For any further questions regarding ridership, transit service or Mountain Line in general please contact Topher Williams at email@example.com or by calling 406-721-3333.