Mountain Line Sets Ridership Record

MISSOULA, MONTANA (May 6, 2014) – Mountain Line announces a new record in ridership for the month of April. Missoula’s Urban Transportation District provided 78,268 rides on its fixed route service – more than any previous April in the agency’s 36 year history—5,000 more rides than in April, 2012.

In the past two years, Mountain Line added a variety of services contributing to ridership increase. The most significant of these is 15-minute Bolt! service on Route 1, beginning August, 2012. Research consistently shows that increased frequency on fixed transit routes helps drive up ridership.  Route 1 serves downtown, the UM campus, the fairgrounds and Southgate Mall every 15 minutes. Missoulians can catch a Route 1 bus anytime without having to plan their trips around the schedule on that route.

 “Mountain Line is committed to building a better Missoula,” said General Manager Michael Tree. “Seeing record ridership is certainly an indication that Mountain Line benefits us all.”

MUTD’s Board of Directors is preparing to implement several improvements made possible by the recent ballot initiative to help improve the transit system’s livability and grow ridership over the next year. In January, Bolt! service on Route 2 will connect downtown to the Northside, North Reserve, the Good Food Store, Johnson Street and Southgate Mall with 15-minute all day service. Additionally, in January the agency will implement late evening service that extends the service hours for the four most popular routes to 10pm. Late night service helps to increase ridership by giving options to those who have evening travel needs.

For any further questions regarding ridership, transit service or Mountain Line in general please contact Topher Williams at twilliams@mountainline.com or by calling 406-721-3333

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